Design is a very important aspect of successfully advertising an entity or event. Through using either clever designs or colourful imagery which stands alone or is accompanied by artistic elements, you can really promote your company as best possible. Adverts which attract attention are most useful since they will have essentially achieved their marketing purpose. This article aims to inspire budding designers with a portfolio of different ideas which have already been explored. These can be used as research tools to aid your design process, hopefully giving you a direction with which you can move forward and get creative. There are many forms of creative advertisement, such as business cards, flyers, banners and many more. Here are a few examples outlined below, followed by some brief analysis on what each image represents.
These adverts all use a combination of colour, exuberance and creativity, the perfect elements for attracting potential customers. Each design is fitting for portraying its purpose, making them absolutely perfect for showing the intention of each entity. The first one has used an extremely attractive splash of colour, which gives the effect of paint coming from the billboard itself. This quite clever advert would have taken considerable time to create, but is well worth it due to its ‘spilling out everywhere’ effect, which will puzzle and more importantly draw numerous viewer’s eyes. Secondly we have a business card which is in the shape of a simple shirt and tie combo, perfectly advertising the purpose of the business as it cleverly represents a shirt with a white card and black or other colour tie. Next to this there is a business card containing a goldfish, which is simply displayed on a transparent card to give the impression of a fish in a tank. This clever idea is certainly one which gets your attention straight away, though it doesn’t represent the business being advertised, it almost doesn’t need too. You will more than likely read on after seeing this, the main purpose with adverts. Finally we have a clever yoga mat business card which itself is in the form of a rolled yoga mat. This type of card is highly recommended since it represents the business’ core area within the design itself!
The designs above display clever, intuitive designs which don’t necessarily require artistic effort. In order to successfully promote your business, be sure to come up with a clever idea of your own to perfectly represent its purpose.
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