The duty of a search engine optimization expert is to find out new ways to boost the visibility and ranking of a website. One of the key tools for search engine optimization is video, but unfortunately majority of website SEO professionals overlook its potential. In case you have any doubt about the power of video, a survey by Cisco confirms that videos are responsible for 64% of total web traffic.
Videos not only generate organic traffic, they make a brand immortal. In fact, a brand can get noticed and become famous overnight if it successfully produces attention grabbing dynamic content for its target audience. Unlike text based SEO (blog posts, guest posting, on page optimization), a video gives you the freedom to share valuable information in a crisp and timely manner. For example, if you own a smartphone brand, you may need to write 500 words long content to explain the USP of your product. On the other hand, a video can explain the phone’s USP in 30 seconds. It is great if your video going viral on YouTube.
Since you have a basic idea about the influential power of video, let’s discuss how it can be used to improve website SEO.
Integrate video in your website: Video is a source of rich, dynamic content and as you know, quality content is one of the key SERP ranking factors. It sends signals to the search engines that your site has the right kind of media mix and offers relevant content to the millions of people searching information related to the product/service you offer. For example, a company selling an ecommerce shopping cart software can explain the usages of their product by displaying a step by step process through a video. This way, they can convince search engines to show their site when buyers search for shopping cart software.
Use keywords: Just as you embed keywords in your text content to help search engines understand the topic, the same rule applies for videos. You must use relevant keywords in file name, title and description of the video file to send clear signals to the search engines. You need to find a good youtube marketing service provider like Devumi for your business promotion.
Adding video transcript is intelligent: You should include a transcript of the audio content in your video to make it easily traceable by Google. The transcript helps you prove the relevance of the content shown in the dynamic format.
Publish videos on YouTube: As you know, YouTube is the world’s second largest search engines and millions of people check videos everyday on YouTube. Create your own YouTube channel and insert your website address in the channel profile. Hosting videos on YouTube offers two benefits. First of all, the bandwidth of your site does not get affected and secondly, if your video gets viral, you can bring millions of customers to your site without spending a penny.
Utilize social signals: Social media sites affect search engine ranking and thus, it is a wise idea to share your videos in Facebook fan page, Google+ business page, Twitter and other social media networks to get the attention of maximum number of viewers. The more “share”, “like”, ‘retweet” and “+1” your videos will gain, the better chance you will have to beat the other companies in the same field.
Video is for everyone
In case you are worried about budget and concerned about the bandwidth consumption of videos hosted on site, here is a last suggestion. Keep the length of the video short to eliminate bandwidth problem and use photo montages or 2D animation to reduce the budget of video production.
Follow the suggestions mentioned above and you will notice the ranking improvements brought by video content. Videos will make your site popular among the target customers and as a result, Google will reward your site a top rank for the searches related to your business.